Winnebago Launches New GoLife Owner Community & Savings Program

Winnebago Launches New GoLife Owner Community & Savings Program
Learn more about the GoLife Community and GoLife Perks.

By: GoLife Staff

We know the Winnebago owner community is one of the best in the industry. Our owners go out of their way to help one another, offering support – and sometimes a driveway – to their fellow Winnebago owners. When you buy a Winnebago, you instantly become part of this community.

Over the course of many decades, Winnebago’s owner club, Winnebago International Travelers (more commonly known as WIT), has been a robust club with a strong support structure offered by Winnebago. More recently, a lot has changed not only with the program, but also with consumer expectations.

With the onset of technology, the growth in social networking and behavior changes due to the recent pandemic, the preferences for how new owners want to gather has evolved, and at the same time, our owner community continues to become more and more diverse. 

Winnebago is committed to supporting our owner community and re-envisioning how we enhance the owner experience, what we call the WinnebagoLife. 

WinnebagoLife is made up of several components, including our:

• GoLife Community: where Winnebago shines a spotlight on all the amazing groups that make up our owner community.
• GoLife Blog: where Winnebago owners share how they use their RVs.
• GoLife Perks: where special offers enable Winnebago owners to go more, for less.

GoLife Community: Never Go Alone

To ensure all Winnebago owners know they belong to this community the day they take delivery of their Winnebago towable or motorhome product, we’re moving away from a formal structure and instead to an inclusive community where the only barrier to entry is owning a Winnebago product.

To do this, we are making changes to what is known as WIT today. Going forward, WIT groups will roll into the GoLife Community, along with our social groups like those that exist on Facebook. Here’s what this means:

• Membership fees and requirements: Up until now, owners had to pay an annual fee to be part of the WIT community and join WIT groups or meetups. Going forward, there will no longer be a membership fee associated with our owner community. All who own a Winnebago motorhome or towable are automatically part of our family and welcome to participate in groups and owner meetups. 
• Community standards: WIT groups have historically had to adhere to bylaws or guidelines from Winnebago. These will go away, and those WIT groups can decide how they want to operate going forward. The only requirement to receive support for meetups for all groups, which includes WIT and social groups, is to follow our community standards, which are available on the GoLife Community page of our website.
• GNR: All WIT clubs and chapters are still able to park together in the rows at Grand National Rally as they have in the past. Social groups are also allowed to park together.

Promoting Our Community

To better support and promote our owner community, we’ve updated our website to create a new GoLife Community page that includes a calendar of upcoming meetups and rallies, as well as a list of groups you can join, including groups based on location, specific model or areas of interest. 

If you’d like to attend a meetup or join a group, check on the calendar and group lists on the site and either reach out to the main point of contact or request to join the Facebook group. Many of the Facebook groups are private, which means you’ll need to request to join, answer the questions provided by the admins, and wait for the admin team to review your request.

Note: We’ve tried to capture as many of the social groups that exist, but we know there are some we’re missing. If you’re an admin for a group that would like to be included on our site, complete this online form and a member of our team will be in touch.

GoLife Blog: Imagine How You’ll Go

For years, we have shared stories from our owners about how they use their Winnebago RVs. Going forward, we’ll continue to share tips, insights, and product overviews on the blog, but we’ll also share more stories about all that’s happening within our community. For example, we recently featured a writeup about the second annual Amana Mods, Maintenance & Merriment Meetup.

GoLife Perks: Go More, For Less

We all are fans of discounts; they enhance the ownership experience. While this used to live within WIT, we are now launching a new program that will include the same benefits we already offer – along with a few exciting new ones – for the same price of $39.95 per year. 

This new program is called GoLife Perks. All existing WIT members have been rolled into a GoLife Perks membership and will maintain access to those benefits through the term of their current membership. When the existing membership term ends, they’ll then have the option to renew. Anyone interested in signing up for a GoLife Perks membership can do so from our website.

Like we mentioned, members will continue to receive the same benefits they have in the past, like the discount at the Winnebago Factory Service Center, along with new discounts from some of the top names in the industry, including KOA, Harvest Hosts, Passport America, and EcoFlow.

We believe these new discounts offer something for everyone. One of the joys of owning a Winnebago RV is that you can go where you feel. We hope these new offerings make it easier to do that.

Visit the GoLife Perks page on our website to learn more about all the offers available. Our team is working to include even more benefits, so you can expect to hear about new offerings being added throughout the year.

This new approach was built using feedback we’ve received from all across our owner community. We believe these changes will enable more Winnebago owners to seek out and join our communities. We can’t wait to share more stories about our owner community and the awesome people who make it so great.